Tempe, AZ (December 12, 2013) — LifeLock, Inc. (NYSE: LOCK), the leading provider of identity theft protection services, today announced the acquisition of mobile wallet innovator Lemon for approximately $42.6 million. In conjunction with the acquisition, LifeLock also launched a new app that utilizes Lemon technology to help consumers manage and protect their digital identity. This transaction marks the next step in LifeLock’s evolution by adding a comprehensive mobile platform to the company’s integrated identity protection services for consumers.
Downloaded more than 3.6 million times, the Lemon Wallet app allows consumers to easily replicate and store a complete digital copy of their personal wallet contents in one location on their smart device for records backup as well as mobile use of items including credit cards, identification, ATM, insurance, and loyalty cards.
LifeLock CEO Todd Davis said, “The acquisition of Lemon dramatically expands our mobile capabilities, enabling us to launch a robust consumer wallet app in the marketplace on day one. The innovation and expertise from a mobile-first company like Lemon gives us powerful new ways to engage with current and future members.”
The new LifeLock Wallet, available for both iOS and Android devices, offers the same capabilities as Lemon Wallet Plus, at no charge, plus one-touch access to LifeLock’s paid identity protection services. Free features include:
A digital copy of credit cards, identification, ATM, insurance, loyalty cards and more so they can be accessed from anywhere
A credit card cancellation service in case of wallet loss or theft
Credit card balance updates, spending by category and credit card purchase tracking at a transaction level – all in one place to help monitor for fraud
With the addition of a paid LifeLock subscription, members can also view identity fraud alerts on their smart device; utilize LifeLock’s proprietary Not Me® technology to respond in the event of fraudulent activity; receive LifeLock’s Total Service Guarantee providing up to $1 million in professional recovery assistance in the event of identity theft; access LifeLock’s member services team 24/7/365; and, with LifeLock Ultimate™ membership, access their monthly credit score.
“At Lemon, we’ve built our business around digitizing everything in your physical wallet and making it available anywhere and anytime on your smartphone,” said Wences Casares, founder and CEO of Lemon. “Joining forces with LifeLock makes tremendous strategic sense and provides something completely new in the market: a digital wallet combined with a way to help protect it. The new LifeLock Wallet is a big step forward in helping consumers navigate today’s mobile world safely.”
“Whether used for communications, entertainment or commerce, your smart device has become an extension of your personal identity,” said Hilary Schneider, President of LifeLock. “By acquiring Lemon, LifeLock is giving you a convenient way to manage and protect your identity from your mobile phone, allowing you to live freely in an always connected world.”